Introducing early-stage crypto assets

You may have seen an ‘EARLY STAGE’ label next to certain crypto assets in your Luno App. This is there to help make you aware that these assets are either in the early or developmental stages and therefore carry unique risks and opportunities. 

Crypto assets with the ‘EARLY STAGE’ label represent projects that are still early in their maturity and they may have relatively low trading volume compared to our broader crypto marketplace, which means they may be subject to greater price swings than usual. They may also have limited historic market data, which could impact your ability to make informed decisions about their potential as an investment.

Crypto is like any industry. When a project is in the early stages of its development, there is more capacity for upside and potentially larger returns on your investment in the long run. Equally, a lack of track record will carry risks. For one, customer demand may be unknown so it may have a higher likelihood of failure than a more established project.

We believe it is important that investors have safe access to these burgeoning projects through a responsible operator. That is why we’re making them available, to provide safe access that you might lose if forced to go to a less secure and trustworthy platform. We will, however, do everything possible to make investors aware of the risks and provide education to ensure customers are able to make informed decisions wherever possible.

As always, do your own research and never invest more than you can afford to lose.