Our mission is to put the power of crypto in everyone’s hands

The words join in to show Luno's mission

Crypto is a powerful new technology that holds a lot of promise, but like all things powerful it comes with equal responsibility. Our team, technology and infrastructure deal with all its complexity behind the scenes and work with single-minded commitment to make this power of crypto accessible to everyone, everywhere. In short, we make it safe and easy to buy, store, use and learn about all things crypto. 

We believe that as crypto technology continues to be developed and applied over the next generation it will improve everything we do with our money, from buying things online, sending money across borders or finding new ways to protect or increase wealth. Luno is here to bring the right crypto-powered products and services to the world, at the right time. At the moment a lot of the attention is on crypto as a new type of investment, but crypto isn’t stopping there and neither will we.

Since our founding in 2013 we have introduced over 9 million people to crypto, enabled over $52bn of crypto to be safely transacted, and our customers have stored in excess of $1bn of crypto with us. But we are only getting started. We aim to bring crypto to over 1 billion people by 2030, and more beyond. Our mission is to put the power of crypto in everyone’s hands – we are the trusted guide to crypto for the world.

Why should everyone have access to crypto? 

Like water, clean air, electricity and basic education, we believe that giving people access to a robust and fair financial system is a basic human right. 

The financial system that we mostly use today can be unfairly penalising: whether that is through unnecessary transaction fees, currency and wealth destruction, high borrowing costs, identity theft and many more system failures. In short, trillions of dollars of value is currently being captured by this antiquated financial system instead of helping us build better lives for us and our families. Over time it all adds up, and the cost to society is enormous. Cryptocurrency has the potential to be one of the most important innovations in the history of money, capable of providing a credible alternative to many of these issues. 

Crypto is the underlying technology breakthrough that presents us all with a once in a lifetime opportunity to rethink how money works best for all of us, and build a better, fairer financial system for the world. While the crypto industry will take time to fully mature, it is important to give everyone access to it as soon as possible and make sure we put the power of crypto in everyone’s hands.

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