Spotify is trialling NFT promotion

What

Spotify is testing a new feature on its platform that allows artists to display and sell NFTs

Why 

The music streaming service state the test is part of an ongoing effort to improve artist and fan experiences

What next

Spotify’s move follows other apps such as Instagram and Twitter that are attempting to engage their users through NFTs

The Story

Music streaming service Spotify is testing a new feature on its app that will allow artists to display and sell their own NFTs.

Currently available to a select number of users in the United States, the feature is part of the company’s ongoing efforts to improve artist and fan experiences.

“Spotify is running a test in which it will help a small group of artists promote their existing third-party NFT offerings via their artist profiles,” a Spotify spokesperson told Music Ally.

Spotify’s move follows in the footsteps of other apps such as Instagram and Twitter that are finding new ways to engage their users through NFTs.

To learn more about NFTs, visit our learning resource here.