What is an investment strategy?

Investing requires thorough research and the resulting strategy will determine which assets you choose to invest in and the timeframe of the investment – when you cash out, in other words. 

Some investors take on more risk in search of higher returns, others follow a passive approach by investing and holding. Investors who follow an active investment strategy strategically buy and sell assets to exploit price variances in the market. 

There are many other investment strategies but in reality, many of these tend to overlap, seeing that few investors have one singular investment goal. We all want to retire, send our kids to school, buy a home, go on holiday, and so forth, all of which require a different investment approach.

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